Ensure entrepreneurial success in the most direct manner depends on a comprehensive study of the market and market opportunities-product. Analysis of market environment, development of ways and methods of introduction of product to market and expand sales amount to a special direction in the activities of business organizations.

Modern marketing involves a wide range of market research, in particular the development of the strategy and tactics of market behaviour through marketing programmes. Such programmes include activities related to improving the quality of products, expanding their range, the study of customers, competitors and competition, provision of pricing, demand generation, promotions and advertising, network optimization freight and commodity sales, organization of technical service and expansion of services.



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